I believe success in your business is just … SALES. A systematic strategy to convert prospective customers (clients or patients) into paying, repeat customers. Allow me to introduce a system that makes sense: The Inevitable Sale.
In any business – regardless of the service or product – it is the payment received for services or products (i.e. sales) that generates the revenue. Nothing is more important to the vitality of a business than sales, yet it is easy to get diverted and forget that basic principle.
Over the last 30+ years I’ve been responsible for the sales of hundreds of millions of dollars in products and services for the companies I have worked with and the clients I have served. During these years, especially working with a Fortune 500 company, I learned the secret to how strong seven-figure and eight-figure companies create a reliable, predictable, repeatable revenue machine.
(HINT: The secret is NOT marketing strategies and techniques.)
Unfortunately 95% of all small business owners, entrepreneurs, service providers, consultants and coaches operate backwards. They do almost the exact opposite of what I have found to be the best way to build business. I believe it is the reason they struggle to create the reliable income they want – and the reason many businesses fail.
My mission now is to show motivated executives, professionals, and sales teams how to grow revenue by streamlining and optimizing the sales process. To see an overview of this powerfully effective system, go here: The Inevitable Sale
The ‘Anti-Selling’ Sales Approach based on Trust and Integrity!
Almost every entrepreneur, business executive, or professional I meet wants more income … more business … more sales. Nothing is more important to the success of your business than sales. Yet many smart and dedicated entrepreneurs resist this critical factor – even with the realization that every day they wait to take action in this vital aspect of their business means lost income.
This resistance to sales is a conditioned mindset that believes selling is difficult or even ‘bad.’ That simply is not true. Selling is neither difficult nor bad … it is just strategy and communication skills.
A professional sales approach doesn’t pit seller against buyer in a contest to see who can come out on top. If you dread sales conversations, the problem is in your process. I can show you how to relax, enjoy the conversation, and improve your sales conversions dramatically.
There are three things you need to know in order to succeed with sales:
- You need to know WHAT TO DO
- You need to know HOW TO DO IT
- You need to understand WHY YOU ARE DOING IT!
You must clearly know WHY you are doing what you’re doing and WHY you’re saying what you are saying during the sales process.
The interesting secret about sales that most people don’t understand is that buying is a very human phenomenon, and we humans respond in predictable ways. We do not like being ‘pitched’ nor do we like being told what to do by those who we feel don’t understand us or care about what we perceive as important. We do not buy from people who we think are using us for their own objectives.
Despite the popularity of a push-to-close selling style, any sales approach that is overbearing or manipulative is based on a LACK of understanding of human behavior.
Selling is simply a skill … like any other skill you have gained in your life. Selling based on Trust and Integrity is a CHOICE.
Whether you are a small business owner or entrepreneur, a service professional, a solo professional, a coach, consultant or other expert practitioner, I can provide you with power and influence in any sales situation in your business — no matter what product or service you sell!
I develop systematic sales strategies for my clients – a process I call “The Inevitable Sale.” Through strategy design, training, and coaching, I can show you how to create a reliable revenue machine by selling more, more often, for more money so you can create the life that you envisioned when you started your business.
Success is just … sales.